The QR Code Renaissance
Originally developed in 1994, QR codes now power omnichannel experiences.
Key Marketing Applications
1. Enhanced Customer Engagement
- Interactive product info, exclusive content, social integration, feedback
2. Streamlined Transactions
- Payments, loyalty, app downloads, event registration
3. Analytics and Tracking
- Performance metrics, behavior insights, geo usage, conversions
Best Practices
- High contrast and size, clear CTA, device testing, brand consistency
- Mobile-optimized landing pages, exclusive value, seamless flows
Future Trends
- AR integration, dynamic content, advanced analytics, better security